Essential Attributes and Supported Table for Facebook Ads
Essential Attributes and Supported Table for Facebook Ads
In this article, we will discuss the essential attributes and tables supported by the Facebook Ads connector.
Find the links to other articles related to Facebook Ads Below:
Essential Attributes
The following table lists some of the essential connector attributes and their details:
Features |
Details |
|---|---|
Release Status |
Released |
Source API Version |
v21 |
Table Selection |
Yes |
Column Selection |
Yes |
Edit Integration |
Yes |
Authentication Parameters |
Facebook Ads account email Facebook Ads account password |
Replication Type, Key Based Incremental |
Replication Key, Date |
| Suggested Replication Frequency, | 1 hour |
Supported Tables
| Tables/APIs Supported | |
|---|---|
AdInsights |
AdInsightsBreakdownDevicePlatform |
AdInsightsBreakdownCountry |
AdInsightsBreakdownPublisherPlatformAdCreatives |
AdInsightsBreakdownProductId |
AdInsightsBreakdownPublisherPlatformPosition |
AdInsightsBreakdownRegion |
Campaigns |
| AdInsightsBreakdownGender | Ads |
| AdInsightsBreakdownGenderAge | AdSets |
| AdInsights table with custom breakdown | AdCreatives |
Note: In addition to the standard tables listed above, we also support Custom Tables.
What are Custom Tables?
Custom Tables are flexible adinsights tables that allow you to define your own breakdowns based on your specific reporting needs. You can choose the dimensions and metrics that matter most to your business, giving you greater control and customization over your campaign performance insights. You can find the custom tables tab(as shown in the image below) along with normal tables.
What are Breakdown Fields?
Breakdowns in Meta Ads Insights allow you to segment performance data across different dimensions such as age, gender, platform, creative asset, and more. They help advertisers understand where, how, and to whom their ads are performing by slicing metrics like impressions, clicks or conversions based on these dimensions.
You can use one or more breakdowns in a query to gain granular insights into your ad performance.
Here are the breakdowns supported for adinsights table:
1. Action-Based
| Breakdown type | Description |
|---|---|
| action_device | Device used when the action occurred (e.g., mobile, desktop) |
| action_canvas_component_name | Name of the Canvas (Instant Experience) component where the action happened |
| action_carousel_card_id | ID of the carousel card interacted with |
| action_carousel_card_name | Name of the carousel card interacted with |
| action_destination | Destination of the action (e.g., website, app) |
| action_reaction | Type of reaction (like, love, haha, wow, etc.) |
| action_target_id | ID of the object that received the action |
| action_type | Type of user action (e.g., click, view_content, purchase) |
| action_video_sound | Indicates whether the video was played with sound |
| action_video_type | Type of video interaction (e.g., complete_view, sound_on) |
2. Creative Asset
| Breakdown type | Description |
|---|---|
| ad_format_asset | Ad format used (e.g., video, carousel) |
| body_asset | Text body asset used in the ad creative |
| call_to_action_asset | CTA asset used (e.g., Shop Now, Learn More) |
| description_asset | Description asset from the creative |
| image_asset | Image asset used in the creative |
| link_url_asset | URL used in the ad creative |
| title_asset | Title asset used in the creative |
| video_asset | Video asset used in the creative |
3. Demographic & Location
| Breakdown type | Description |
|---|---|
| age | Age range of users (e.g., 18-24, 25-34) |
| gender | Gender of the audience (male, female, unknown) |
| country | Country of the user viewing the ad |
| region | Region within a country |
| dma | Nielsen designated market area (mostly U.S.) |
| frequency_value | Number of times the ad was shown to a user |
| user_segment_key | Segment of the user (e.g., based on behavior or targeting) |
4. Device & Platform
| Breakdown type | Description |
|---|---|
| device_platform | Platform type (mobile, desktop, etc.) |
| impression_device | Device where the ad was viewed (e.g., iPhone, Android) |
| platform_position | Ad placement (e.g., feed, stories, right column) |
| publisher_platform | Platform where the ad was served (Facebook, Instagram, Audience Network, etc.) |
5. Time-Based
| Breakdown type | Description |
|---|---|
| hourly_stats_aggregated_by_advertiser_time_zone | Hourly performance using the advertiser's time zone |
| hourly_stats_aggregated_by_audience_time_zone | Hourly performance using the viewer's time zone |
6. App & Product Attribution
| Breakdown type | Description |
|---|---|
| app_id | ID of the app that triggered the conversion |
| product_id | ID of the product involved in the action |
| place_page_id | Page ID of the place where the action happened |
7. SKAdNetwork Attribution
| Breakdown type | Description |
|---|---|
| skan_campaign_id | SKAdNetwork campaign ID assigned by Meta |
| skan_conversion_id | SKAdNetwork conversion ID for the event |