Audience Targeting and Personalization: Neon Pixel integrates with third-party data providers, such as Oracle DataCloud, to precisely target audiences based on demographics, interests, and behaviors. eCommerce brands can use this to deliver personalized ads for specific product categories to relevant customer segments. 

Cross-Device Tracking: Neon Pixel supports cross-device tracking, allowing eCommerce companies to follow customers from connected TV ads to their mobile devices or desktops. This improves retargeting efforts, ensuring users see follow-up ads on different platforms after their initial interaction on CTV. It maximizes the visibility of products to customers who have shown interest, increasing the likelihood of conversion. 

Conversion Tracking and Analytics: By integrating with Google Analytics, Neon Pixel allows eCommerce businesses to track conversions, including purchases, sign-ups, or other key actions, directly from CTV ads. This level of detail helps retailers understand the direct impact of TV ads on revenue and optimize campaigns for better performance. 

Performance Reporting and Optimization: Neon Pixel provides detailed campaign analytics, including impressions, visits, and engagement metrics, giving eCommerce companies insights into which ads are driving the most traffic and conversions. These insights can inform ad creative, targeting, and budget allocation decisions to improve ROI. 

Retargeting: Neon Pixel's cross-device retargeting feature enables eCommerce businesses to retarget users who have previously visited their site or interacted with their products. This helps re-engage potential customers and boost conversion rates by showing them relevant ads at different touchpoints along their purchasing journey. 

To know more about the supported APIs and tables, read: Schema Information for Neon Pixel.