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Essential Attributes and Supported Tables for Amazon Brand Metric

In this article, we will look at the essential attributes and tables supported by Amazon Brand Metric.

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        Essential Attributes and Supported Tables for Amazon Brand Metric

        In this article, we will look at the essential attributes and tables supported by Amazon Brand Metric.

        Find the links to other articles related to Amazon Brand Metric below:

        • Setup Instructions for Amazon Brand Metric
        • Schema Information for Amazon Brand Metric

        About Amazon Brand Metric

        The platform offers valuable insights into how customers interact with a brand's ads, helping businesses assess their ad performance, understand customer behavior, and optimize their advertising strategies. The metrics include data on reach, awareness, consideration, and purchase intent, providing brands with a comprehensive understanding of the impact of their ads on Amazon's vast customer base. By using Amazon Brand Metrics, businesses can make data-driven decisions, improve their ad targeting, and ultimately drive better results from their advertising efforts on Amazon.

        What is Amazon Brand Metrics as a connector?

        Within Daton, the Amazon Brand Metrics connector serves as a bridge for extracting and integrating crucial brand performance data from Amazon. As a connector, it facilitates the seamless integration of Brand Metrics insights with other data destinations, enabling users to incorporate this information into their broader analytics and reporting processes.

        Key benefits of using the connector:

        1. Holistic Performance Analysis: The connector empowers users to merge Amazon Brand Metrics data with other datasets, offering a comprehensive view of brand performance across various metrics.
        2. Strategic Decision-Making: By leveraging Brand Metrics data, users can make informed decisions to optimize their brand strategies, marketing campaigns, and overall customer engagement on the Amazon platform.
        3. Integrated Reporting: Daton's Amazon Brand Metrics connector streamlines the extraction and utilization of brand performance data, facilitating efficient reporting and analysis.

        The Amazon Brand Metrics connector in Daton provides users with a powerful tool to enhance their understanding of brand performance on Amazon. By integrating this data seamlessly, Daton enables brands to maximize their impact, refine marketing strategies, and achieve success in the competitive e-commerce landscape.

        Essential Attributes

        The following table lists some of the essential connector attributes and their details:

        Features
        Details
        Connector Status
        Stable
        API Version
        v1
        Custom Scheduling
        NA
        Templates
        NA
        Authentication Parameters
        Login ID and Password
        Replication Type
        Full Replication
        Key Based Incremental
        Replication Key
        Date

        Supported Tables

        The following table lists all the tables supported by Daton for the Amazon Brand Metrics connector: 

        Supported Table Names
        Profile
        Portfolio
        BrandMetricsReport_1week
        BrandMetricsReport_1month
        BrandMetricsReport_1calendarmonth

        To know more about the supported APIs and tables, read: Schema Information for Amazon Brand Metric

        compatible tables key features

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        Related Articles

        • Essential Attributes and Supported Tables
        • Essential Attributes and Supported Tables

        Table of Contents

        About Amazon Brand Metric What is Amazon Brand Metrics as a connector? Key benefits of using the connector: Essential Attributes Supported Tables

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